A Campaign at the Heart of New York

New York, with its vibrant streets and overflowing energy, was chosen as the backdrop for this campaign due to its emblematic role in the world of urban mobility. This unprecedented choice reflects the importance of major metropolises in the development of new urban transportation solutions. The city becomes the stage for a new way of moving—fluid, silent, and environmentally friendly.

"New York represents the pinnacle of urban life for us, and this bike model has been designed to integrate perfectly into such a landscape," explains Antoine Janssens, Creative Director at TOAST Studios. "The campaign demonstrates how it allows city dwellers to move effortlessly and silently, even in such a dynamic city."

A Visual Metaphor: Dance as a Symbol of Fluidity and Lightness

To illustrate the lightness and grace of this new bike, TOAST Studios drew inspiration from the image of a ballerina moving fluidly in a studio within the city. This visual metaphor, proposed by Scott Sports, draws a parallel between the grace of a dancer and the agility of the bike in dense urban environments. Dance embodies the simplicity with which users can navigate the city while enjoying a seamless riding experience.

"Embrace the movement" – A Call for New Mobility

The slogan "Embrace the movement" conveys a powerful message: an invitation to adopt a new urban lifestyle. This electric bike allows users to rediscover the city from a fresh perspective, combining technology, comfort, and environmental responsibility. Designed to provide a quiet and smooth ride, it becomes an essential ally for those seeking to move more efficiently and harmoniously in the heart of large metropolises.

Available now at authorized retailers and on the official Scott Sports website, this new bike targets city dwellers in search of sustainable and high-performance mobility solutions.

More about the product here: scott-sports.com/silence