For the launch of Nuii's Lemon Cheesecake and South Korean Yuzu flavors, we travelled across South Korea to build a fully integrated 360° campaign. From scouting and pre-production to directing on location, our team crafted a single visual universe spanning three formats: a TVC capturing the cinematic pulse of the journey, OOH photography designed to stop people in the street, and a social media suite tailored for scroll-native storytelling.

One story, three canvases. One taste of the world, told in 360°.

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