The new national campaign “Actions, not words” expresses COOP’s commitment to sustainability on behalf of people, animals and nature. Jung von Matt/Limatt agency in Zürich contacted TOAST to manage the production and realization of the "outdoor & digital" campaign for the cooperative. A meaningful project documenting 11 actions. In order to fulfill the creative mission, TOAST chose one of their talents, the photographer Max Muench from Berlin. Max is specialized in outdoor, landscape and adventure. He always looks for a fresh perspective and the unique light to illustrate authenticity. The shooting took place during five days all over Switzerland.

"In my career as a photographer, my experience so far has been that productions are typically stressful and complicated events. But working together with TOAST on several occasions and on three different continents has taught me otherwise. The entire team consists of absolute trustworthy professionals that bring not only great visions and joy to a production but also guide one through agency jungles and make things work out with great skill.
As Creative Director and photographer for the COOP campaign, I truly appreciated how TOAST managed to achieve the best possible outcome for the client by balancing the team’s creative freedom and meeting the client guidelines. The success of the COOP campaign was a great team effort in which TOAST played the major role in bringing Switzerland's top wholesale company's vision to life."

‍Max Muench, Photographer and Artistic Director