Häagen-Dazs

2024 Summer campaign

Latest campaign for Häagen-Dazs, now gracing TV screens and spectacular OOH displays across the US.

Our campaign captures the essence of luxury and indulgence, bringing to life the exquisite craftsmanship and passion that define Häagen-Dazs ice cream.

Produced to the highest standards in the vibrant cities of Los Angeles and Paris, this campaign promises to delight ice cream lovers everywhere.

Experience the art of perfection with Häagen-Dazs – where every bite is a masterpiece.

Clients Häagen-Dazs
Creative TOAST
Production TOASTaround, Savvie
Creative Director Antoine Janssens, Florian Fatton
Director Antoine Janssens
Editor Bruno Herlin
Post production & colors Roger Köller, Dominic Frei
Music Level by Leisure
Voice over Allegra, Jingle Jungle studios

 

Talents  
Casting Savvie
Models New York Strawberry Cheesecake Amenah Soares, Jael Dorotan 
Model Chocolate Cookie Crumble Alex Jordonez, Najablu

 

Los Angeles shooting  
Director Antoine Janssens
Still photographer Tyrell Hampton
Executive producer Gilles Sandoz, Sacha Di Bona
Line producer Zak Riddle
Location Manager Harley Bird
DOP Kazu Okuda
1st AC Ajiri Akpolo
2nd AC Sophia Harbo
Gaffer Vassily Maximillian
Key grip Chephren Rasika
BB Electric David Terry
Grip Demetri Cooley, Robert Richard
SLT Vishesh Pires
DIT Earl Fulcher
Set Deisgn Michael Sturgeon
Stylist Christian Stroble
Hair Johnnie Sapong
Makeup Carola Gonzalez
Manicure Stephanie stone

 

Paris shooting  
Directors Michael Roulier & Philippe Lhomme 
Executive & line producer Gilles Sandoz
1st AC Thomas Nagabbo
Phantom operator & DIT Thierry Pouffary

 

Behind The Scene

OOH